Our Story
Call Us On:
+971 42 61 1951Email Us On:
info@orocapi.com
Welcome to Oro capital, our family business profession has been passed through generations, it all started with my father Mr. Hussein Asmar, now its managed by the second and third Asmar family generations, you will have and overview about our vision, mission, story and history hope you enjoy journey with.
Within the coming decade, Oro aspires to become among the top pioneering and most trustworthy precious metal companies in the MENA region.
To delight our customers with our timely trustworthy Risk-free seamless precious metal business integrated solutions spanning end-to-end solutions to traders, jewelry wholesalers and factories.
Bullion Trading Company, Started by importing Gold Bullions from Switzerland under the name “Al Humaidi and Asmar company”
We entered into Jewelry business by opening our branch in Amman “Yathreb Jewelry” with a group of business men.
Opened our first sole owned independent gold jewelry business owned 100% by Asmar family.
Started a small workshop for creating both bullions and jewelry products.
Opened a new branch on western Amman area which is closer geographically to wealthy and prestigious customer’s communities.
Oro capital Dubai established to operate and serve our precious metal corporate customers at regional level serving all MENA region countries.
Started a wholesale jewelry business to serve larger business customers with wholesale volumes of jewelry trading in Jordan.
Oro capital was established on core values which we consider has been the lighthouse to our business life journey till date and will continue to be so for many years to come. Our values are not slogans or mere business mantras, these are our guiding principles that play a vital role in giving us direction, pushing us to keep moving forward and help us survive in our toughest times. Here are our four pillar values:
Trust worthiness is something we cannot afford to compromise nor lose, as it represents our core value; we strive to fulfill our promises and commitments to our customer at all times and at all costs! For us, honesty comes first and foremost and will always do. Simply, that’s how we plan to fulfill our vision in becoming the most trustworthy company in our field an in the regions we operate at.
As we are increasingly becoming more entrusted by our customers, our governance and business conduct focuses on one main goal: to avoid risky practices and decisions that might negatively affect the position of the equities under our management, therefore, we always favor mitigating serious risks against capturing more business, because we know temporary benefits are not to last while good will in business always does.
Since the early days of our modest beginnings; sharia compliance has formed a foundational and guiding principle at Oro Capital. Serving as a compass, sharia adherence trickles down in our daily operations and governs every and each strategic decision we make. The embodiment of sharia compliance in our business thinking is what guarantees us to have a Halal business that directly correlates to all of our successes, provides sustainable growth of our business and protects our interests. That’s why we avoid rollovers “swaps”, futures, and margin trading ”speculations” all together.
Whether we are dealing with suppliers or customers, we strive to uphold ourselves to the highest ethical competing standards in regards to how we treat our fellow competitors. Because, at the end, we believe that the way we treat our competitors reflects on the way we like them to treat us. In principle, we will never accept or allow any of our staff to engage in unethical competitive practices; especially while securing business deals or attracting new customers. Ethical competitiveness sits at the top of our code of conduct and values.
